Site Delivery Rules

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Use site delivery rules to limit when banners can display by the site the banner is on.

Site details include the page URL, the referring page, and the ability to define if delivery rule sets should be used.


Advertly supports the following site delivery rules:

Site – Delivery Rule Set

Defines when a banner can be displayed based on a pre-defined set of delivery rules. See Delivery Rule Sets for further information.

Site – Hostname List

Defines when a banner can be displayed based on the hostname of the URL of the page that the banner would be displayed on – that is, if the page URL us on (or is not on) one of the list of hostnames listed.

Site – Page URL

Defines when a banner can be displayed based on the URL of the page that the banner would be displayed on – that is, if the page URL is (or is not) as specified (by exact page URL, simple “contains” search matching, or regular expression).

For example (see below), define a banner to only be able to be displayed when it would be shown on one of the Advertly Adserver FAQ pages:

Site – Referring Page

Defines when a banner can be displayed based on the referring page that sent the user to the current page – that is, if the referring page is (or is not) as specified (by exact page URL, simple “contains” search matching, or regular expression).

For example (see below), define a banner to only be able to be displayed when it is on a page which was reached by a link from any Advertly site:

Site – Registerable Domain List

Defines when a banner can be displayed based on the registerable domain name of the URL of the page that the banner would be displayed on – that is, if the page URL us on (or is not on) one of the list of registerable domain names listed.

For example (see below), define a banner which can only be displayed on pages on the Advertly.com registerable domain.

Site – Source

Defines when a banner can be displayed based on the value of the source parameter as supplied via the invocation tag’s tag settings.

For example (see below), define a banner which can only be displayed on pages where the invocation tag has been created with a source parameter value of “targetValue”.

Site – Variable

Defines when a banner can be displayed based on the value of a specific named variable as supplied via the invocation tag.

For example (see below), define a banner which can only be displayed on pages where an userType parameter has been supplied with a value of “premiumUser”.